Do You Follow?: A Podcast on Social Media Marketing
We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!
Episodes
Thursday Sep 03, 2020
Thursday Sep 03, 2020
This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing to live their lives in COVID times. Plus, we've got a new roulette-style game on the social networking platform that is definitely not as cool as TikTok but way more practical than all of them: LinkedIn! >> Do you follow everyone we mention in this episode? @jerryseinfeld@cheapoldhouses@sirroberttakespics@jovemeyer@solidstartsRenee Strauss, WEDAWAYS Adil Syed, Rippling Charlotte Palermino, Dieux Skin >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous. >> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
Friday Aug 28, 2020
Friday Aug 28, 2020
COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee meetings, etc. in person? We talk about new companies popping up that might make this easier, plus we share our thoughts on "the MasterClass economy," in which professionals are monetizing their unique skill sets to teach other people online as an additional revenue stream. >> Do you follow everyone we mention in this episode? @lunchclubai @withmedley @bumblebizz @girlboss @createcultivate @masterclass >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous. >> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
Thursday Aug 20, 2020
Thursday Aug 20, 2020
Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med. Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikTok), get familiar—because you should definitely start using it for your business. Don't freak—we know it's yet another channel to content for, but we're sharing examples and strategies that you can try today. P.S. Read this efficient deep dive on Reels and what we know so far from our friends at Dash Hudson. Plus, we help edtech non-profit @dreamwakers_ with ideas for how to plan a fundraiser event that will be online for the first time—that doesn't skimp on entertainment or revenue generated. >> Do you follow everyone we mention in this episode? @harlemacademy @dressforsuccess @itcosmetics @jamiekernlima @weworewhat @riverfundny >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous. >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
Thursday Aug 13, 2020
Thursday Aug 13, 2020
Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly. "Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answering a question from someone working at a pet insurance company who wants to know where to build their online community. We discuss the why behind starting a digital community (do you even need one in the first place, really?), and we get into the pros and cons of popular online community platforms like Slack, Facebook groups and more. Plus, we talk about the black and white selfie "challenge" that went awry... and @jdalfeen has some *personal news*! >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous. >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
Thursday Aug 06, 2020
Thursday Aug 06, 2020
Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe! If you're still searching for a good reason to invest time in figuring out TikTok for your business, listen to this episode. Rachel and Juliette share how they used TikTok for Love Stories TV to grow their Instagram monthly video views from 50K to 3.5M+. We're literally giving you our strategy for hacking cross-platform growth. >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
Friday May 15, 2020
Friday May 15, 2020
We're all trying to figure out life in quarantine and for better or worse, we're technology-dependent more than ever right now. Rachel and Juliette discuss what they've been most and least excited about while scrolling, liking and commenting through the Internet (spoiler alert: lots of TikTok time), plus they discuss the quarantine age old question: Zoom vs. Google Hangouts (or other video meeting platforms), and why? This week they're crowdsourcing: Where can you get the cutest tie dye sweat suits that every influencer is wearing? Do you follow everyone we talk about in this episode?: @tracyandersonmethod @coterie @jes_crizzz @heyheyitskatiek@influencersinthewild @taylorlorenz @chicks >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
Friday May 01, 2020
Friday May 01, 2020
Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel being impacted? Do you follow everyone we talk about in this episode?: @fohr.co @graceatwood @chrisellelim @grandbanksnyc @momolongplay @susan_alexandra @lallimusic @maridelreyes @theclass @taryntoomey @angelagarbes @dannijo >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
Friday Apr 10, 2020
Friday Apr 10, 2020
On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure and enhance engagement across channels — and our all-time favorite social media analytics tool. We discuss topics like: The marketing trends Dash Hudson is tracking on platforms in the wake of COVID-19, as time spent on social is higher than average right now. The KPIs should brands should be focused on right now. Emerging platforms that are gaining audiences like Messenger Kids, Houseparty and of course, TikTok. Do you follow everyone we talk about in this episode?: @lisafreestyle @pitchfork @mourningsongs @the.mcfarlands on TikTok @barstoolsports on TikTok @brandonwalsh on TikTok >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
Friday Apr 10, 2020
Friday Apr 10, 2020
Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers. We discussed topics like: What should brands and retailers do who are feeling the effects of COVID-19 on their sales? How can offline retailers quickly pivot to online shopping? Plus, we share some examples of social accounts that are standing out during this uncertain time, like: @conbody @cossmarte @oliveandjune @madisonreed @dnice @wfhfits >> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.
Friday Feb 07, 2020
Friday Feb 07, 2020
The inimitable branding genius Mollie Chen (@molliechen) is *finally* on the pod! She shares her career journey from being a magazine assistant editor to co-founding Birchbox to angel investing, advising, brand consulting and everything in between. Plus we play Grade the 'Gram for a restaurant in Washington, DC: @barpilar. >> Do you follow everyone we discuss on this episode? @loreleio @prose @starbucks @walmart @wework @brightonkeller @hayleybay @dawnkperry @theshirleytempleking >> Do you want us grade your social media, or do you have a question you want us to answer (anonymously if you want!) about social or influencer marketing? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver!
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