#10: How do I use Facebook ads? And what’s up with the Facebook algorithm changes?

On this week's episode we answer a question from a wedding videographer who's asking how to determine the success of Facebook ad campaigns. (Spoiler alert: If you're a wedding filmmaker, Love Stories TV can help you with this, but if not, you'll find these tips just as useful—especially if you run a small business).

We also answer a question from a social media manager at a local news publisher who's concerned about the recent Facebook algorithm change that's prioritizing content from friends over publishers. (Don't be too spooked, we promise!).

Plus, we talk about some ah-may-zing people you should follow, like: @leefromamerica, @hayleybay, @mallorypacehair, @laurenmagenta, and @birchbox.

P.S. Birchbox is giving listeners of the pod 20% off sitewide when you spend $30+ at birchbox.com/follow! Use code FOLLOW at checkout.

Rachel's pick: https://www.birchbox.com/product/6881

Juliette's pick: https://www.birchbox.com/product/93

Don't forget to email your social media marketing questions to doyoufollowpodcast@gmail.com, or DM @jdalfeen and @racheljosilver.