#11A: How do I measure the ROI of influencer marketing?

This week we're trying something new and breaking out the episode into two parts: The A-Side (your phone a friend questions & our tactical answers) and the B-Side (our Instagram Roulette and Do You Follow? games, plus our general banter on sosh med news).

Take a listen to the A-Side as we answer a question from a listener about the ROI on influencer marketing—what exactly you should be tracking against, and how to make an impact.

Plus, we answer another q from someone who works in social for a seasonal company who wants to know how to keep content fresh year round.

Have a social media marketing question for the pod? Email us at doyoufollowpodcast@gmail.com and we'll answer it on a future episode!

P.S. Birchbox is giving DYF listeners 20% off when you spend $30+ on beauty products and/or subscriptions! Treat yourself at birchbox.com/follow and use code FOLLOW at checkout.