#15A: How do I measure the success of paid social ads?

This week we're answering a question from a listener who works at an outdoor apparel company on paid social media ads: What KPIs should you be using to measure success, and what type of attribution model makes the most sense?

Plus, we go deep on a Q from someone working at a nonprofit who's asking about engagement vs. follower size on social—which is more important? (Spoiler alert: They BOTH are).

>> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.

>> Do you follow all of the amazing people and brands we mention in this week's episode?:

@mikmaktv
@dashhudson
@lovestoriestv
@mgemi
@renttherunway
@bonobos
@choleandisabel
@wildoakfilms
@shaneandlaurenphoto
@obviously

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

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