#18A: What makes a good referral marketing program?

What are the best (and worst) referral programs—and why? We share the brands whose refer-a-friend marketing campaigns are winning our hearts (and dollars)... and the ones that are just straight up confusing.

Plus: We answer a question from a listener on best practices for top-of-funnel social video ads. Is Facebook or YouTube better for brand awareness, and how long should your video ad be? Do captions even matter?

>> Follow the people & brands we mention on the episode:

@thirdlove
@outdoorvoices
@birchbox
@mgemi
@blueapron
@glossier
@uber
@kayak
@dailyharvest
@renttherunway
@delta
@chase
@americanexpress

>> Do you have a social media marketing question? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding.