#34: How do I develop a voice for a user-generated content platform?

We're answering a question from a listener who's recently been tasked with developing the brand voice for a large travel reviews site. How do you take it from a mostly user-generated content platform to one that has a more defined point of view?

>> Do you follow the accounts we talk about in this episode?:

@tropicals
@melissahoylehair
@martocabeachgarden
@orenjous
@airbnb

>> Have a social media marketing question? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

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