#46: How do I make a marketing strategy for a new vertical I’m launching within my business?

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget.

Plus we're talking about the Big Brother-meets-Catfish-meets-Black Mirror social media reality show Juliette is obsessed with: "The Circle" on Netflix.

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