Friday Apr 10, 2020
#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...
Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.
We discussed topics like:
- What should brands and retailers do who are feeling the effects of COVID-19 on their sales?
- How can offline retailers quickly pivot to online shopping?
Plus, we share some examples of social accounts that are standing out during this uncertain time, like:
>> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.