#53: Where should I build and cultivate an online community for my business?

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"Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answering a question from someone working at a pet insurance company who wants to know where to build their online community. We discuss the why behind starting a digital community (do you even need one in the first place, really?), and we get into the pros and cons of popular online community platforms like Slack, Facebook groups and more.

Plus, we talk about the black and white selfie "challenge" that went awry... and @jdalfeen has some *personal news*!

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>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.