#6: How do I use social media to market to B2B customers? / How do I write a good Instagram bio?

This week’s question comes from listener Emily: What kind of social media marketing works best for B2B customers? (Spoiler alert: Know your audience.)

Plus, Charleston-based artist Tori (@toriguglielmi) is stumped on what to put in her Instagram bio, so we offer some best practices on how to write a killer one.

P.S. Our first #sponcon ever is from our friends at Birchbox! They’re our favorite last-minute gift idea and the best place to shop for beauty products (seriously, their loyalty program is unreal).

They’re giving our listeners 20% off Birchbox and Birchbox Man 3-, 6,- or 12-month gift subscriptions now through Christmas! Just head over to birchbox.com/follow and use code FOLLOW at checkout.

_____

Don't forget to follow the ah-may-zing brands and people we mention in this week's episode:

@lovelybride
@rosetheodora
@whoweekly
@coco_pinkprincess
@toriguglielmi

_____

Have a social media marketing question you want answered on the podcast? Email doyoufollowpodcast@gmail.com or send an Instagram DM to Juliette (@jdalfeen) or Rachel (@racheljosilver).