Do You Follow?: A Podcast on Social Media Marketing

#26: My content is going viral, but it’s not necessarily reaching the right customer. What should I do?

This week we're answering a question from design studio & furniture brand, @durodeco: Should I keep creating content that gets high engagement if it's not necessarily reaching the right customer? We LOVE this question and we share our tried-and-true tips on how to do it so it doesn't cheapen your brand. >> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join. P.S. We're throwing it back to our OG episodes and combining the A + B side of the pod so we're more efficient. DM us and let us know what ya think—if you love it, we'll keep doing it, if you hate it, we'll change it up!

#25B: A finance brand that’s actually doing Instagram right, why @willsmith is the next @oprah... and other important news this week in sosh med.

It's a power episode today so we're just playing GAMES! We're talking about finance brands that are actually *COOL* on social (it can be done, people). Plus, @willsmith is taking over the Internet, and we discover the cutest baby on Instagram you need to follow. >> Do you follow everyone we mentioned in this episode? #nymagweddings@sweetpistachionyc@stacekaps@morgan.stanley@hellodigit@popinanyc@waymark@do_bird@elsielarson@hrmeghanmarklevideos@feenpizza@enews@willsmith

#25A: What happened to Snapchat? Should I still be using it for my brand?

On the A-side we're discussing Snapchat. Did Instagram Stories totally kill it, or is it still a viable platform for content creators? @jdalfeen polled her followers to find out how people & brands are using it. Plus, we do another "Social Media Doctor" session for LA-based designer @helena_quinn! >> Do you follow everyone we mentioned in this episode? @kevin@karaswisher@helena_quinn@andrearacey >> Subscribe to our podcast for @lovestoriestv on wedding questions, Since You Asked...

#24B: How to send Instagram DMs from your DESKTOP, Twitter threads are really confusing... and other important news this week in sosh med.

It's the B-side and we're going IN on a confusing Twitter thread issue @racheljosilver recently uncovered. Plus, we share a lifechanging free tool for sending Instagram DMs from your DESKTOP (your poor thumbs will thank you—thanks for the find, @vnesschelle). And we play a *new* game: Shameless 'Gram! >> Do you follow everyone we mention in this episode?: @meshlakhani@benedictevanstwitch.tv@inthedez@edeneats@dave_woodland@mrpurplenyc@infatuation_london@jingfongny@glowbar@lydiahirt@samfonts@awestruck@valbar_ >> Please SUBSCRIBE, RATE + REVIEW us in iTunes so more people can find our podcast! >> Listen to our other pod for @lovestoriestv, Since You Asked... A Podcast On Your Wedding Questions

#24A: How should I calculate engagement rates for microinfluencers?

On the A-side, we're answering a question from a listener who wants to know best practices on tracking engagement rates for microinfluencers. (AND we're giving you a FREE engagement rate calculator Google Sheet!) Plus, we're debunking some common Instagram myths (turning your account to a Business profile will NOT make you lose followers/engagement)... and we're giving some hot takes on IG conspiracy theories. >> Do you follow everyone we mention in this episode?: @mamaandtata@molliechen@somethingnavy@marianna_hewitt@littlelongdistance@caseynewton >> Send us YOUR social media marketing question and we'll feature it on a future episode. Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver. >> Make sure you SUBSCRIBE, REVIEW + RATE us in iTunes so more people can find our podcast! >> Check out our other podcast for @lovestoriestv, Since You Asked... A Podcast On Your Wedding Questions

#23B: How to use Instagram to plan your next vacation... and other important news this week in sosh med.

It's the TRAVEL episode! @jdalfeen is back from her Greece vacation—and the pod is back from spring break. So on the B-side, we're discussing the best hacks for using social media to plan your next trip. Plus, we have a special travel-themed "Do You Follow?" with some accounts you should definitely be following for all your wanderlust inspo. >> Do you follow everyone in this episode?:@spokeandweal@scottscheapflights@chase@kayleighharrington@angelcaride@airbnb@gracehotels@molliechen@jetsetterdotcom@andnorth@foursquare@inspiredbyiceland@lacroixwater@ca_avocados@oiavineyart@dametraveler@fsmiami >> Have a question on social media, content, or influencer marketing? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it on the next episode!

#23A: Our first-ever LIVE Instagram audit session!

We are BACK from spring break and better than ever! On this week's episode, we do our first-ever "Social Media Doctor" session and do a live audit of @thumbscookies Instagram—a small business outside of Minneapolis, MN, making and selling miniature butter cookies! You won't want to miss the tips on how to strategize for the feed vs. Stories. Plus, we answer a question from a listener on what you should put on your website and social at pre-launch—but knowing that you'll have guaranteed PR before your product launches. >> Need an Instagram overhaul? Want to be featured in the next "Social Media Doctor" session? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and tell us your #1 concern. >> Have a social media, content, or influencer marketing question? Email or DM us and we'll feature it on the next episode. Don't forget to tell us if you want to be anonymous! >> P.S. Do you follow everyone we mentioned in the episode? @hellobiddyco@thumbscookies@glowbar

#22B: How much Insta celebs get paid, best practices from Instagram HQ execs... and other important news this week in sosh med.

On the B-side, we're sharing everything @jdalfeen learned from a recent workshop at Instagram HQ for publishers (you'll want to listen to these insider tips: like why bespoke hashtags are only going to become more important for engagement and follower growth).  Plus, we talk about how much @bellathorne (and other Insta celebs) get paid for Instagram #sponcon—and what it means for brands. We play our usual games (like Saved By the 'Gram and Do You Follow?), and we fangirl over our longtime colleague and friend @vnesschelle on her Baltimore wedding to @airconway! >> Got a social media question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver. >> Subscribe & listen to our other podcast on weddings, Since You Asked...!

#22A: How do I buy another Instagram account?

On the A-side of this week’s episode we’re deep diving into the tricky topic of buying Instagram accounts: why brands and influencers do it (and how to actually do it), how often it’s happening, and what’s the difference between buying followers and buying an account? Plus, we discuss the magic behind viral posts that get crazy engagement—and how to capitalize on them if you’re a brand. >> Got a social media question for us? Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode! >> Subscribe to our other podcast for @lovestoriestv, Since You Asked... A Podcast on Your Wedding Questions.

#21B: When celebrity #sponcon misses the mark... and other important news this week in sosh med.

On the B-side, we're talking about the lazy clickbait-y behavior of digital publishers on Khloe Kardashian's baby name reveal, Kanye West is back on Twitter and we're very divided on his emo tweets, and we analyze a recent celebrity #sponcon we just are not here for. >> Do you follow everyone we mention in this episode?: @nexxusnysalon @itsmeleighton @allwritebyme @jvn @renttherunway @lulufrost @mimibanks @lewismillerdesign @girlwithnojob >> Got a social media question or comment for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver. >> Subscribe & listen to our other podcast on weddings, Since You Asked...!