Do You Follow?: A Podcast on Social Media Marketing

#16A: Should I really be on every social platform?

We have a VERY special guest for this week's A-side episode: @julia_casella! She started as @jdalfeen's and @racheljosilver's intern at @birchbox... and basically never left. She's now on the global communications team at @beautyblender managing influencer marketing—and we're psyched to have her on the pod. We're answering questions on: how to increase likes and comments, if you really need to be on every social platform, and what's the deal with long Instagram captions? >> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast. >> Do you follow all of the amazing people and brands we mention in this week's episode?: @glossier@howheasked@deciem@socialteesnyc@garyvee   >> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode! >> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#15B: Who you should follow on Twitter (it’s back, ICYMI)... and other important news this week in sosh med.

Twitter was gone for a second (pretty much once Snapchat entered our lives), but we think it's officially back—so on this week's B-side ep, we're talking about our favorite people to follow on the original 1:1 sosh med network! Such as: @melgrilloaruz@thedunndunn@pardee@theyearofelan@rbicakes@thecut@scarletmckfever Plus, we wax poetic on the new @champagnepapi "God's Plan" music video, @amyschumer's surprise wedding, and play our usual favorite B-side games like "Saved By the 'Gram" and "Do You Follow?". >> P.S. Do you follow the other amazing peeps we mentioned in this week's ep?: @lovestoriestv@wildoakfilms@shaneandlaurenphoto@mgemi@renttherunway@chloeandisabel@bonobos@julia_casella@punkpostco@amyschumer@robandlindsayweddings@remytumin@loreleio@marianna_hewitt@namvo@julia_casella@molliechen@havenskitchen@wholefoods@instacart@juleshough@901artists@ambahhh@brookslaich@ryanseacrest@justbobbibrown@barackobama@hiclairemichelle@rdhorowitz@whoweekly >> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast. >> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode! >> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions! >> Enter the two @lovestoriestv giveaways we mentioned in this week's episode—follow on Instagram HERE for more details.

#15A: How do I measure the success of paid social ads?

This week we're answering a question from a listener who works at an outdoor apparel company on paid social media ads: What KPIs should you be using to measure success, and what type of attribution model makes the most sense? Plus, we go deep on a Q from someone working at a nonprofit who's asking about engagement vs. follower size on social—which is more important? (Spoiler alert: They BOTH are). >> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast. >> Do you follow all of the amazing people and brands we mention in this week's episode?: @mikmaktv@dashhudson@lovestoriestv@mgemi@renttherunway@bonobos@choleandisabel@wildoakfilms@shaneandlaurenphoto@obviously >> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode! >> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions! >> Enter the two @lovestoriestv giveaways we mentioned in this week's episode—follow on Instagram HERE for more details.

#14B: Stormi Jenner broke the Internet... and other important news this week in sosh med.

It's the B-side! This week we talk about the 11-minute @kyliejenner pregnancy journey/gender reveal/birth story video that we all watched (don't lie). Plus, we play a special game of Do You Follow?, brought to you by our friends at Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.  >> Do you follow all of the amazing people and brands we mention in this week's episode?: @marianna_hewitt@motherdenim@zara@balenciaga@summerfridays@rosielondoner@galmeetsglam@katyzack@elan_cafe@kyliejenner@krisjenner@garyvee@lola@garyjanetti@ayr@jacz_jacz@shoplindasstuff@yourfitz@awilkiswilson@lovestoriestv >> Have a social media question for the pod? DM @jdalfeen and @racheljosilver, or email us at doyoufollowpodcast@gmail.com. >> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#14A: How do I launch an influencer + affiliate marketing program?

On this week's A-side, we're answering a very specific question from a listener asking about the influencer and affiliate marketing launch plan of a brand we mentioned a few episodes back: @meetbuffy. So we went straight to the source and brought in social media and content marketing consultant, @arbro, as our special guest! She's the brains behind the strategy and execution of the @meetbuffy program (not to mention she used to run social at @renttherunway and influencer strategy at @therealdba). We get into the weeds on the tools to plan, launch, track, and sustain an influencer and affiliate marketing program for a totally new brand. >> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast. >> Do you follow all of the amazing people and brands we mention in this week's episode?: @arbro@julia_casella@meetbuffy@thirdlove@renttherunway@ramshackleglam@rakutenus@mgemi@molliechen@obviously >> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com and we'll answer your social media marketing question on a future episode! >> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

#13B: We launched ANOTHER POD. WHAT?!

The hot social media goss this week is that we launched ANOTHER POD. We're very excited and you can listen to it here. We also chat about how @jdalfeen's feed is being taken over by @philadelphiaeagles content (Go Birds!), IG scheduling, @BrosBeingBasic, @BestInBourbon, @WovenWhale, and more. Plus, we have a cameo from the one and only @CaitlinCScott who tells about her Instagram name change struggles and other sosh med intel. >>> Listen to our NEW podcast, Since You Asked...: A Podcast on Your Wedding Questions.  

#13A: How should I be using Pinterest for my business?

This week on the A-Side we discuss how a furniture designer should use Instagram between product releases (h/t @durodeco), how to use Pinterest for your business, and whether or not you should start a new Instagram account for your passion project. Plus, we announce our NEW PODCAST, Since You Asked...: A Podcast on Your Wedding Questions, and how it was inspired by our love for Facebook groups and the broken magazine editor/reader relationship.

#12B: @racheljosilver’s great deodorant Instagram Poll debate... and other important news this week in sosh med.

Flipping it over to the B-side of episode 12, we talk about @racheljosilver's deodorant epiphany (and the stellar use of Instagram Poll feature), a mini peek at the relaunch of lovestoriestv.com (check out the brand sparkly new site!)—plus we play our usual show games of "Instagram Roulette," "Do You Follow?", and the latest addition: "Save the 'Gram," where we walk through a recent save to our Instagram Collections from the week. P.S. Don't forget: Birchbox is giving DYF listeners 20% off when you spend $30+ at birchbox.com/follow! Just use code FOLLOW at checkout. P.S. Make sure you follow the accounts we mention in the episode: @samfonts @scullysworks @deciem @malinandgoetz @birchbox @karaswisher @recode @purewow @lovestoriestv @caudalie @drinkramona @sheaterraorganics @love_amika @lindseyea @jewelzmg @photoscout77 @byrdiebeauty @laurabrown99 @instylemagazine @whoweekly @everyoutfitonsatc @chelsea.fairless @laurengarroni @broadcity @helixdnastore @deenadb @kristiedash @instagram @evachen212 @ginnynam @elisabenson @allure @sarahpotempa

#12A: Is it worth it to hire marketing agencies?

On the A-side of episode 12, we answer a question from a caller asking about the ROI of outsourcing marketing and creative help for a lean (but smart) team of marketers working at a sock brand. Plus, @racheljosilver and @jdalfeen talk about their career paths and how they got to where they are today—even before the Birchbox days! P.S. Make sure you follow the accounts we mention in the episode: @mediabistro @darlene212 @jason212 @loreleio @katyzack @molliechen @birchbox @thomaspardee @katiawb @hayleybay @vnesschelle P.S. Birchbox is giving DYF listeners 20% off when you spend $30+ at birchbox.com/follow! Just use code FOLLOW at checkout.

#11B: RuPaul RTs @jdalfeen... and other important news this week in sosh med.

It's the B-Side of episode 11! We're trying something different this week and breaking up the episode into two parts: The A-Side (your phone-a-friend questions & our tactical answers) and the B-Side (our Instagram Roulette and Do You Follow? games, plus our general banter on sosh med news). This week in sosh med news, @jdalfeen gets RTed by the one and only @rupaul (!!!), we have conflicting thoughts on the Kardashian-West new baby name, and Ellen Pompeo is our new favorite hero. Plus, do you follow the amazing accounts we mention in the episode?@kleinfeldbridal@whoweekly@dashhudson@the_salty_blonde@mindfulmft@amynadinemakeup@loveincmag@birchbox P.S. Birchbox is giving DYF listeners 20% off when you spend $30+ at birchbox.com/follow! Just use code FOLLOW at checkout.