Do You Follow?: A Podcast on Social Media Marketing

#11A: How do I measure the ROI of influencer marketing?

This week we're trying something new and breaking out the episode into two parts: The A-Side (your phone a friend questions & our tactical answers) and the B-Side (our Instagram Roulette and Do You Follow? games, plus our general banter on sosh med news). Take a listen to the A-Side as we answer a question from a listener about the ROI on influencer marketing—what exactly you should be tracking against, and how to make an impact. Plus, we answer another q from someone who works in social for a seasonal company who wants to know how to keep content fresh year round. Have a social media marketing question for the pod? Email us at doyoufollowpodcast@gmail.com and we'll answer it on a future episode! P.S. Birchbox is giving DYF listeners 20% off when you spend $30+ on beauty products and/or subscriptions! Treat yourself at birchbox.com/follow and use code FOLLOW at checkout.

#10: How do I use Facebook ads? And what’s up with the Facebook algorithm changes?

On this week's episode we answer a question from a wedding videographer who's asking how to determine the success of Facebook ad campaigns. (Spoiler alert: If you're a wedding filmmaker, Love Stories TV can help you with this, but if not, you'll find these tips just as useful—especially if you run a small business). We also answer a question from a social media manager at a local news publisher who's concerned about the recent Facebook algorithm change that's prioritizing content from friends over publishers. (Don't be too spooked, we promise!). Plus, we talk about some ah-may-zing people you should follow, like: @leefromamerica, @hayleybay, @mallorypacehair, @laurenmagenta, and @birchbox. P.S. Birchbox is giving listeners of the pod 20% off sitewide when you spend $30+ at birchbox.com/follow! Use code FOLLOW at checkout. Rachel's pick: https://www.birchbox.com/product/6881 Juliette's pick: https://www.birchbox.com/product/93 Don't forget to email your social media marketing questions to doyoufollowpodcast@gmail.com, or DM @jdalfeen and @racheljosilver.

#9: How much is an Instagram Stories post worth?

Happy New Year! We LOVED this week's phone a friend calls! The questions were really specific and it gave us the chance to help our callers solve actual problems they are facing at work. Keep 'em coming! Listen to learn how much you should pay for an IG story (spoiler alert: stories are no different from posts!) and how to work with a team who has a different social media perspective than yours. We also chat about: @hqtrivia, @theskinnyconfidential's FB group, @lydiahudgens, @lauren_goldstein, @lovestoriestv, @julia_casella, @meetbuffy, @arbro, @overheardny, @driamurphy, @alisecollective, @birchbox, @mgemi, @evachen212, @ginnienam. Rate and review us on iTunes and send your questions to doyoufollowpodcast@gmail.com! xo

#8: How do I get influencers to post about my brand or product?

It's our final ep of the year! This week's caller asks, "How do I get influencers to post about my brand new brand/product that isn't out in the market yet? Should I wait for a little while until there is some press pick-up?" Plus, Juliette and Rachel go through their top posts of 2017 and share some insights for getting more IG engagement in 2018. Also discussed in this episode: @arbro @Birchbox @Birchbox @Bonobos @cabazondinosaurs @cupofjo @dashhudson @graymalin @hankbrowning @julia_casella @KatTanita @kiehls @lovestoriestv @MeghanMarkle @molliechen @PetiteStudioNYC @RentTheRunway @stephaniepaigemiller @thomaspardee @WhoWeekly

#7: What is the best time to post on Instagram? / How to use Instagram’s newest features

This week’s question comes from an anonymous caller: What are the best times and days to post on Instagram? (Cheat sheet: It’s different for every account. You need to know how to use Instagram Analytics—don’t worry, we’ll teach you!). Plus, we take a deep dive into Instagram’s two new features: hashtag following and Instagram Stories Highlights, and give you some ideas how you can leverage these updates for your brand or product. P.S. We’re back at the #sponcon game and the Birchbox promo is still going! Head over to birchbox.com/follow and use code FOLLOW at checkout to get 20% off Birchbox and Birchbox Man gift subscriptions—aka THE best last-minute holiday gift. _____ Do you follow the brands and people we mention in this week's episode? @jdalfeen @racheljosilver @lovestoriestv @popsugar @somethingnavy @nexxusnysalon @laurenlevinson @dashhudson @evachen212 @marianna_hewitt @pinkbowtienyc @rbonstein @misshayleypaige @dave_beck @dressforsuccess @lovestoriestv @mgemi @baristart @julia_casella @hq_trivia @deciem @kotakisaacs @caitlynnscott @kristin_ess @thomaspardee #evachenpose #lovestoriestv _____ Have a social media marketing question you want answered on the podcast? Email doyoufollowpodcast@gmail.com or send an Instagram DM to Juliette (@jdalfeen) or Rachel (@racheljosilver).

#6: How do I use social media to market to B2B customers? / How do I write a good Instagram bio?

This week’s question comes from listener Emily: What kind of social media marketing works best for B2B customers? (Spoiler alert: Know your audience.) Plus, Charleston-based artist Tori (@toriguglielmi) is stumped on what to put in her Instagram bio, so we offer some best practices on how to write a killer one. P.S. Our first #sponcon ever is from our friends at Birchbox! They’re our favorite last-minute gift idea and the best place to shop for beauty products (seriously, their loyalty program is unreal). They’re giving our listeners 20% off Birchbox and Birchbox Man 3-, 6,- or 12-month gift subscriptions now through Christmas! Just head over to birchbox.com/follow and use code FOLLOW at checkout. _____ Don't forget to follow the ah-may-zing brands and people we mention in this week's episode: @lovelybride@rosetheodora@whoweekly@coco_pinkprincess@toriguglielmi _____ Have a social media marketing question you want answered on the podcast? Email doyoufollowpodcast@gmail.com or send an Instagram DM to Juliette (@jdalfeen) or Rachel (@racheljosilver).

#5: Should my brand be using Instagram and Facebook Live? / How do non-profits convert followers to donors?

'Tis the season to give back, and this week we're answering a question from a non-profit: With so many fundraising pushes happening on social media, what's the best way to convert followers into donors? Plus, we talk about livestreaming platforms — should your brand be using Instagram Live and Facebook Live? (And is anyone even *actually* watching them live?) __________ Got a social media marketing question you want answered on the podcast? Send it to doyoufollowpodcast@gmail.com or Instagram DM Juliette (@jdalfeen) and Rachel (@racheljosilver). __________ P.S. Here's a list of the handles for the people and brands we mentioned in this episode: @dreamwakers_ @beyondtype1 @evachen212 @somethingnavy @elisabenson @qvc @theellenshow @michelle_editor @alexsteinherr

#4: How do I sell an unsexy (but interesting) service on social media?

This week's question is about making Instagram lemonade out of lemons: What should service-based businesses focus on for content on their Instagram, since often images of the services as they're happening aren't so sexy? The queens of social marketing offer up super specific ideas on how to make it easy for your customers to post (and post actually good content), and they share a few brands in the biz they think are doing it the best. Plus, Facebook recently debuted the discovery-focused “Explore Feed” (kind of similar to Instagram’s discover tab), but publishers and brands are freaking out because it could mean they have to cough up even more to get their content in front of their audience. __________ Do you have a burning social media marketing question? Send it to doyoufollowpodcast@gmail.com or Instagram DM Juliette (@jdalfeen) and Rachel (@racheljosilver), and they'll answer your question on the podcast! __________ P.S. Do you follow all of the fantastic people and brands we mentioned in this episode? Handles below: @hitchswitch@lovelybride@kleinfeldbridal@meia.work@theskinnyconfidential@the.dailykitten@danielleasnyder of @dannijo@namvo@tulura

#3: Should I buy Instagram followers?

It's one of the dirtiest topics in the social media industry: To buy, or not to buy Instagram followers? This question comes from a listener asking about launching a brand's Instagram. Spoiler alert: Buying followers is super lame, but they offer theories and suggestions on  quicker (and less lame) ways to speed up growth if you're just starting out. Plus, @jdalfeen dishes on all the Instagram growth hacks from her masterclass with Instagram’s head of fashion partnerships, @evachen212. __________ Do you have a burning social media marketing question? Send it to doyoufollowpodcast@gmail.com and Juliette (@jdalfeen) and Rachel (@racheljosilver) answer will answer it on the podcast! __________ P.S. Do you follow all of the fantastic people we mentioned in this episode? Handles below: @evachen212@caitlynnscott@nstpictures@rachmartino#jefftheyorkiepoo@chicandsweaty

#2: Which social media tools should I be using?

Here's a question asked by just about every social media manager in the game: What are the best social media tools out there, and which ones should I be using? Shoutout to some of their favorite tools like: Dash Hudson (which takes the cake on Instagram ROI tools) Canva (a simple photo editing program that's way easier to navigate than Photoshop) Schedugram (they thought "Instagram scheduling" was fake news until they discovered this tool) SocialFlow (if you're a media company or traffic from social is a priority KPI, you need this social media publishing tool) Plus, they introduce a new segment uncovering what news is trending in social media, and what social media trends are in the news (e.g., the recent Kardashii pregnancies and Facebook's annoying decision to remove the ability edit headlines). __________ Do you have a burning social media marketing question? Send it to doyoufollowpodcast@gmail.com and Juliette (@jdalfeen) and Rachel (@racheljosilver) will answer it on the podcast! __________ P.S. Here's where you can follow all the rad people, brands, and accounts mentioned in this week's episode: @britandco@tezzamb@dhiranmistry_@nikkideroest@lovestoriestv@mgemi