Do You Follow?: A Podcast on Social Media Marketing

#46: How do I make a marketing strategy for a new vertical I’m launching within my business?

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget. Plus we're talking about the Big Brother-meets-Catfish-meets-Black Mirror social media reality show Juliette is obsessed with: "The Circle" on Netflix. >> Subscribe to our newsletter for social marketing job postings, podcast roundups and more! Join here. >> Do you follow all the brands we mention on this episode? @thecirclenetflix @villagemarketing @betches @betchesbrides @kayleemelissa >> Want us to grade your 'gram? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll do an audit of your account that we'll feature on a future episode.

#45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

We’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Instagram, plus we do an Instagram audit deep dive on the skincare brand, Tulura (@tulura). >> Do you follow the accounts from this episode?@gouldhallie @byrdiebeauty @tulura @alyssainthecity @sionemaraschino >> Are you a marketer or business owner who wants us to answer your social media or influencer marketing question? DM @jdalfeen and @racheljosilver or email doyoufollowpodcast@gmail.com (we'll keep you anonymous if you want!)

#44: Isadora Sales (@isadoruh), Social at Everlane

We're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into the nitty gritty of Everlane's best-in-class social strategy, plus we do an Instagram audit of New York City skincare company @glowbar. >> Do you follow all of the accounts mentioned in this week's episode?: @isadoruh @everlane @everlanewomen @glowbar @thecut @whitney @bumble @necessaire @werenotreallystrangers @dudewithsign @dudettewithsign @thiswashollywood @thiswasfashion @sweetheart_couple >> Are you a marketer or business owner who wants us to answer your social media or influencer marketing question? DM @jdalfeen and @racheljosilver or email doyoufollowpodcast@gmail.com (we'll keep you anonymous if you want!)

#43: Are brands now sponsoring your DMs? Plus... Away’s interesting choice to internally communicate via public Slack channels.

Lots to discuss on this week's episode, including: Are brands starting to slide into your DMs with #ads? In the midst of the @away controversy, we have thoughts on their deliberate choice to publicly communicate within the company via Slack channels (vs. email/private messages). We're doing a year in review of @jdalfeen and @racheljosilver: which of our Instagram posts performed the best and why? >> Do you follow everyone we talk about in this episode? @karaswisher @profgalloway @away @puremichigan @alexwolf #wedinguatemala >> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email doyoufollowpodcast@gmail.com with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

#42: How do I get an influencer to respond to my offer to give them a free product or service?

We're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're looking to offer a free wedding video package to engaged influencers in exchange for exposure, and have tried tons of tactics but are falling short. Plus we're dishing on the recent FTC changes that are no longer requiring influencers to explicitly say #ad in their content. For real! >> Do you follow all of the accounts we talk about in the episode? @chewy @buybuybaby @7amenfant @sweetgreen @kindredbravely @harperwilde @target @stitchfix @graceatwood @somethingnavy @lovelybride @theclearcut @passengershaming >> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email doyoufollowpodcast@gmail.com with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

#41: How do I plan and execute a successful social media takeover?

We're answering a question from a listener who's asking for tips on making the most of an Instagram takeover with a partner. We discuss the history of social media takeovers and the different types of takeovers (including swaps that help both accounts gain followers as well as one-way takeovers). We're also ~hotly~ debating Disney+, talking about how Love Stories TV was in the @nytimes (read the article here) and we even came up with a new game: Grade the 'Gram, where we pick an account and give them a schooling based on their overall feed. >> Do you follow all of the accounts we talk about in the episode? @heymamaco @disney @the_fit_doula @overheardnewyork @tfln @goetzam >> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email doyoufollowpodcast@gmail.com with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.  

#40: How do I effectively manage my Instagram DM inbox?

We have a GREAT phone-a-friend question this week from a digital director at a marketing agency that connects brands and influencers. Our caller wants to know: how do I effectively organize and manage Instagram DMs for my team of 20 people who are sending and receiving hundreds of DMs on a daily basis from influencers? We share some ideas for making the DM inbox a little less chaotic... Plus, we're riffing on all of these @renttherunway subscription copycats that are popping up from brands like @vince and @bloomingdales. >> Do you follow everyone we talk about on this episode?: @kimkardashian @mariahcarey @dakotajohnson @stylecollective @savvybing @sixvegansisters @jenniferaniston @cheesebythenumbers @medtronicdiabetes @thereellove @durangrurang @starterpacks_only @heatherkmcmahan >> Want us to audit your Instagram? Have a specific question about social or influencer marketing for your company or business? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver with your question (we'll keep you anonymous if you want)!

#39: Everything we learned at Dash Hudson’s Savvy: Visual Marketing Summit!

We had the pleasure of hosting our favorite social media tool Dash Hudson's first-ever Savvy: Visual Marketing Summit this month in New York City! If you're longtime listeners, you know we had their CEO Thomas Rankin on the pod on episode #31, so we were over the moon when he asked us to host their inaugural conference! We were in the room with some of the BEST minds in social, influencer and digital marketing: brands like @revolve, @girlboss, @outdoorvoices, @renttherunway, @theouai, @lobosworth's @lovewellness and SO MUCH more. We summarized some of the best takeaways from the conference, like why you don't need to always reinvent the wheel all the time with content franchises (spoiler alert: people will still like your post when they see that feel-good meme in their feed a month later), how to convince your higher-ups to get you that video marketing budget and other juicy learnings you just have to listen to. Thanks to our fam at Dash Hudson for having us, and we can't wait to do it again! >>> Do you run social marketing for your brand or business and need help? We're taking new questions for this season of DYF! Submit them to us by DMing @jdalfeen and @racheljosilver, or email doyoufollowpodcast@gmail.com.

#38: Are no-frills standalone accounts the new way to shop on Instagram?

This week we do an Instagram audit for @boardandtableco, a cheeseboard building business (yes, that's a thing, and yes you need it for your next event). Plus we go deep on a new trend we're seeing on Instagram: standalone accounts for shopping that post only ecommerce images. If you've heard of @things.i.bought.and.liked, that's where we first saw the trend. Now @theskinnyconfidential is getting into the mix with @and.the.skinny.was.like so we're officially calling this a social media ~trend~. >> Do you follow the accounts we talk about on this episode? @boardandtableco @things.i.bought.and.liked @theskinnyconfidential @and.the.skinny.was.like @thing.rjs.likes @renttherunway_reviews @thingtesting @mariahklyons @personalpractice @weworewhat @rickeysisters @ecruz_n @maxbartick >> Have a question about social and influencer marketing for us? Or want us to do an Instagram audit of your brand or company's account? DM @jdalfeen and @racheljosilver or email us at doyoufollowpodcast@gmail.com and let us know if you want to be kept anonymous or not!

#37: When being Insta-famous goes wrong (aka the story of Caroline Calloway)

We answer a question from a listener who transition from corporate marketing to freelance social media, including how to position herself and make herself stand out to companies. Plus we're deconstructing the brief history of Instagram influencer @carolinecalloway who's ex-BFF outed her as a fraud. (If you have no idea what we're talking about, here's The Cut essay that prompted it). >> Do you follow everyone we talked about on this week’s episode?@carolinecalloway@jongraz@onepeloton@kayla_itsines >> Have a question on social media and influencer marketing? We want to feature your question on a future episode! Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and tell us if you want to be anonymous or not!